Photo credit:  Darrée

Photo credit: Darrée

Designing with intention.

My philosophy in both work and life is that we need to be aware of our choices in order to create the outcomes we want, whether it's the product or life experience we've envisioned.

My passion lies in getting clear on that intention, which requires a deep understanding of the current situation then getting alignment on a vision.

Outside of my day job as an experience designer and true to INFJ fashion, I love focusing on the life aspect of life. :)

When I'm not spending time with my husband and two kids under three, I'm working on a visual narrative to inspire women and dabbling in curating sources of inspiration.

Want to chat? Drop me a line at lia (at) liafetterhoff (dot) com.